Snapchat is one of my favourite apps on my phone and its a great way for business to market themselves. Snapchat has more users than Twitter, and grew as much in one year as Twitter did in four years total that is crazy. 76% of Snapchat users also online shoppers this great knowledge for marketers. Though Snapchat is increasing in popularity amongst brands quickly, there’s still less competition here for businesses than on other platforms. Sneak peeks on Snapchat are one way to build customer loyalty and buzz around a new product before it even hits the shelves. Your brand’s snaps could include a string of teasers leading up to the product launch. Snapchat is unique because it allows businesses to connect with people in the moment and offer a different brand experience. many businesses use ‘Snaplytics’ this can tell you how many people actually click into and watch a snap story (and who don’t merely skip through it to clear their feed), how many view a whole story, how much of a video is watched and who actually watched it.
However because Snapchat is so different from the other major popular social media sites most marketers are using, however, it can feel intimidating—marketers are unsure how to use the platform, how to connect with their audience, and what types of content they should be using. The ability for people to e able to skips videos on Snapchat makes it very hard to try advertise on Snapchat as the average viewer’s attention span is roughly 2.5 seconds and they’ll more than likely skip to the next video. Most people believe that if a business starts using Snapchat they will be continuously be getting snaps off them trying to market their products but that simply just isn’t the case.
Snapchat marketing is a new quickly growing phenomena that is still in its early days we will see how Snapchat marketing develops in the coming years. thank you for reading today until next time bye for now.