Search Engine Marketing

search-engine-marketingHey guys today I want to talk to you guys about Search engine marketing. Search engine marketing (SEM) is a great  form of Internet marketing it basically involves promoting your website in order to increase its rank on google results pages, this is done by paying money to google. the most popular paid search platform used by search marketers is Google AdWords, then it has to be Bing Ads which is the second most popular. Generally in search marketing, the goal is to connect with people who are searching for your products and services. The thing everybody has to remember is that search doesn’t grow new demand however search harvests existing market demand. AdWords allows you to create ads for your business that can display whenever a person conducts a relevant search on Google. AdWords also allows you to be able to advertise outside of Google across its network of affiliated websites called the Google Display Network that’s pretty cool. Keywords are the words and phrases you add to a campaign that trigger your ad to show for example ‘fresh new trainers’ could be used as an example of a keyword. CPC, or cost-per-click is a very efficient bidding method that works well if you want to drive traffic to your website many companies use CPC. Location targeting allows your ads to appear for people in your selected locations. You can choose entire countries, areas within a country like cities, or even the immediate area around a specific address. Location targeting helps you focus your advertising on the areas where you’re likely to find customers.

 

There are also many negatives to do with SEM. Highly Competitive Popular keywords in competitive industries require bigger budgets to essentially pay to play. Typically bigger companies have larger budgets and SEM and SEO experts managing their search advertising campaigns this is very challenging for small budget companies who are just starting out. Therefore,these companies with smaller budgets must be even more strategic to drive search results and should always engage with an SEM expert. Highly Specialized Knowledge To maximize a budget and campaign performance requires specialized knowledge of how to correctly and strategically set up and manage a campaign. The management platforms have complex interfaces, settings and jargon. Google and Bing offer directories of certified professionals who can help. Time Consuming It takes time to research keywords and create an effective search ad campaign. Once the campaign is live, it requires constant optimization—daily or weekly. The campaign performs in a live environment and needs to be reviewed, tweaked and changed to produce the best results. Also be mindful that search platforms regularly change algorithms as well as management interfaces, which requires keeping up with ongoing updates.There are a lot of factors and elements that are out of your control when dealing with organic results. What your competition does, your past history, and Google’s constantly evolving result preferences are all out of your control. so as you can see there are a lot of both negative and positives to take from Search Engine Marketing but personally i feel the positives outweigh the negatives  thank you for reading today until next time byeeee.

 

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